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10 Unmissable Tips To Optimize WordPress SEO

By Hana April 8, 2016

With the advent of WordPress, websites are presented in an appealing systematic structure, which can captivate website visitors at their first sight and convert them into potential customers. However, enormous WordPress development goes along with an increase in websites and online shops. Therefore, designing a stunning website only ranks 2nd to boosting WordPress SEO in your website because it means nothing if our websites cannot get access to online readers.

To assist you in pushing your WordPress website onto the 1st Google search results page, I will list 10 WordPress SEO tips in this article. Your only task is to apply this theory into practice.

Optimize page content

Useful, informative and unique content is the prime priority, especially for new websites. If your website offers outdated information or materials that have already written by many other websites, it is very hard to compete at the start-up time. If your website has an attractive title but unhelpful content, visitors will only stay some seconds in your pages. These two situations have no positive effect on your SEO at all. Besides, to satisfy the spiders of search engines, there need to be highlighted wisely-chosen keywords and highly readable texts.

It is better to use images or videos to demonstrate the content and attract audiences. However, search engine only read and analyze texts so it is suggested that only some images or videos are added into one page.

Your text should not focus only on search engine. Keep in mind that providing what online viewers need and want is the best method to retain your website visitors in your website for a long time and really boost your pages.

Use inbound & outbound links

This is an essential task that should be done with caution. It is great for your pages to be retrieved by other websites and for you to link your pages with relevant pages of similar topics. However, be aware of low-ranking pages and spam pages which in contrast have a negative impact on your website authority and page rankings.

To avoid being linked by spam pages, use ref=”nofollow”.

Link pages in your website

In this part, I mean that we should use internal links which go from one page on a domain to a different page on the same domain. That pages in your website are closely linked means the whole content is united. This fact is highly valued by search engines. Besides, this action is helpful to establishing information hierarchy for the given website and spreading link juice (ranking power) around websites..Moreover, it is easier for website visitors to navigate and explore your website.

Optimize images

Don’t forget to use keywords in image files’ name. Moreover, alt tags and title tags are a must for images not only because of better usability but also better search engine optimization.

Select SEO-friendly and fast-running WordPress themes.

A SEO-friendly and fast-running WordPress theme works well in Google ranking and shortening page loading time.

Highlight titles, subtitles and keywords.

Strong tags and headings of h1-h6 are recommended in every text. A proper number of strong tags and headings are beneficial to your pages but overused ones, on the contrary, tangle audiences and make your writing unnatural to both search engines and audiences.

Link your pages into social network pages

Sharing your pages is a must-do task to promote your website. One share can be shared by many others exponentially and your page can go viral on the social network. By this activity, your website can get more visitors and pages’ links can be scattered far and wide for search engines to assess the popularity.

Use short permalinks with keywords

Permalinks need to be short and have keywords. It is noted that only the first four words in a permalink are relevant. Google pay no attention to succeeding words in your permalinks. In addition, bear in mind that avoid using capital letters and “&”, “?”, “!” or other characters in the URL.

Create tempting rich snippets

Snippets produce the first impression on audience and decide if they click on your page or not. Hence, a rich snippet with tempting meta description, customer rates, authors and so on will help audience have a better insight into your page, which contributes to increasing clicks per rate.

Prefer hyphens (-) to underscores (_) in URL

There is a simple explanation why hyphens are more preferable in URL. The reason is that a hyphen are hailed as a word while an underscore is not. Hence, hyphens contribute better to your website ranking.

All in all, WordPress SEO is a seem-to-be-daunting task because it takes us a great deal of time to recognize the results of our efforts. However, all roads that lead to success have to pass through hard work at some point. Believe me, after tremendous attempts with the right tips, SEO in your WordPress website is certain to be enhanced to a great extent and you can pride on yourself with that achievement.

Be patient and meticulous in SEO . Wish you luck with your website SEO!

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Category: Tips & Tricks Tags: Google ranking SEO wordpress
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About The Author: Hana
Despite being a student who specializes in Linguistics, I have an interest in WordPress and Open CMS.
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